Role

• Campaign Creative & Production

• Talent & Influencer Support

• Brand Social Strategy

The Challenge

With its 10th anniversary of being the official vodka of Coachella approaching, Absolut looked to make huge cultural splash to celebrate this historic moment for the brand and create a platform that would inspire its consumers and festival-goers to mix it up and meet new friends.

Our Work

To mark this moment and to capitalize on the unprecendented hype around the metaverse, we introduced Absolut.Land as a one-of-a-kind immersive experience mixing both the physical and virtual worlds.

Both IRL and in the metaverse, our influencer roster (and their avatars) drove relevant conversation amongst often skeptical Web3 audiences, participated in our experience and invited their followers to enjoy DJs, digital cocktails and free NFT collectibles created by popular designer, Susan Alexandra.

To pay homage to Absolut’s Swedish heritage, we also partnered with headliner Swedish House Mafia to give fans the opportunity to preview their new album exclusively in Absolut.Land and win custom cocktail kits created by the legendary group. inspired content. 

Results

• 1B+ Earned Impressions

• 69 Pieces of Influencer Content

• 3MM Organic Influencer Impressions

• 144K Engagements

• 21K Unique Website Visitors