Work

At the end of 2015, Adele made her triumphant return to the spotlight and her Live in New York City show and NBC special at the legendary Radio City Music Hall was undoubtedly the most exclusive concert of the year.

Per the pop superstar’s request, our team was tasked to devise a solution to fill the 6,000 seat venue with fans within a two week period. So knowing that time was not on our side, our goal was achieved through multiple sweepstakes and contests that were in partnership with music discovery platform, Shazam, as well as various NBC properties such as TODAY and The Tonight Show with Jimmy Fallon.

From our quick executions, millions from around the globe were reached and many fans’ dreams came true with free tickets to the unforgettable show.

Results

• 300K New Email Subscribers

• 150K Shazams of “Hello”

• 11.3MM Average TV Viewers

• Campaign Earned #1 Spot on AdAge’s Best of Music Marketing List