SUMMARY

Google Pixel came to us looking to celebrate athletes across women’s sports, showcasing their personalities and passions beyond the game, through Pixel's advanced technology.

The result was a multi-year partnership across the three women’s PA’s (WNBPA, USWNTPA and NWSLPA) as the Official Mobile Phone and Content Capture Partner, creating a collaboration that blended sports, art, and culture around key PA moments.

In our second year, the partnership evolved to include the Google Player Labs - curated focus groups that bring together elite athletes to share insights on injury prevention, optimal training, and overall wellness ensuring the next generation of tools are built with players, for players.