Role

• Campaign Creative & Production

• Talent & Influencer Support

• Brand Social Strategy

The Challenge

Jameson faced the challenge of breaking through an already saturated spirits category on St. Patrick’s Day. As a result, the iconic whiskey brand looked to us to create a disruptive campaign to drive earned attention and bring consumers together during the holiday weekend.

Our Insight & Work

Leveraging the Zippia insight that 61% of U.S. workers felt guilty about taking time off, we partnered with superstar actress, Regina Hall, to bring her comedic skills to encourage workers everywhere to take their upcoming SPTO (St. Patrick’s Time Off) and unveil the “Jameson Desk Decoy”, a novelty item which consumers could purchase life-size cardboard cutouts of themselves to fill in for them at work on the best day of the year. All decoy proceeds benefited the Restaurant Workers’ Community Fund in addition to a $25K donation from Pernod Ricard.

And to drive additional social awareness around our efforts, we partnered with a roster of popular comedic creators like @corporatenatalie and @richblackguy who were able to bring our SPTO messaging and their own decoys to life through their work culture inspired content.