Role

• Music Talent & Influencer Support

• Brand Social Strategy

The Challenge

Jameson planned to bring their legendary Bow Street Distillery to New York’s Hudson Yards and came to us to develop an earned moment to launch the immersive experience during one of the busiest times of the summer season.

Our Insight & Work

While busking has been commonplace in America, it also happens to be incredibly Irish, with Dublin’s Grafton Street being one of the most popular places in the world for artists to perform and superstars to emerge from.

We brought our busking concept to life by enlisting some of New York City’s most talented musicians and rising superstar and Irish busking legend, Dermot Kennedy, to kick off the two-week long experience.

To amplify our reach within the Tri-State area, we partnered with a roster of local lifestyle influencers and outlets like @nycbucketlist who had the opportunity to be the first guests to partake in the interactive tour and share their VIP experiences firsthand.