SUMMARY

The NFLPA Classic is a one-of-a-kind event designed exclusively for NFL players and their families. The three-day event is an all-inclusive, destination experience catering to some of the best competitive golfers across the NFL.

Set during the offseason, the golf tournament is the only event of its kind to offer friendly golf competition among 72 NFL players while showcasing personalities and strengthening their bonds beyond the playing field. 

Through partnerships with Golf Channel (NBCU) and Good Good Golf, we distributed a live-to-tape telecast of the tournament and supporting social content. A broadcast team of golf personalities and NFL talent (Damon Hack, Dan Orlovsky, Kay Adams, and Jameis Winston) brought the uniqueness of the event to life over the two-day broadcast. 

HIGHLIGHTS

• 512M Earned Impressions

• 435K Unique Viewers on Golf Channel Telecast

• 400K+ Video Views Across Golf Channel Socials

• 4M+ Video Views Across Good Good Socials

• 155K Player-Driven Social Engagements

• 9.5% Player-Driven Social Engagement Rate