Work

Amazon Studios sought to develop a sustain marketing effort that would help fan the flames and keep its Emmy award winning series, The Man in the High Castle, top of mind. The result was “Resistance Radio”, a soundtrack produced by GRAMMY award winning producer, Danger Mouse (Gnarls Barkley), that reimagined 18 classic songs from the 1960s that fit into the world of the series.

Throughout the campaign, we brought Resistance Radio to life by unveiling a variety of innovative digital and IRL extensions that included a 24 hour online pirate radio station, elaborate influencer kits and an immersive music showcase at SXSW that featured select artists from the soundtrack.

Coincidentally, our campaign launched at the same time Donald Trump was sworn into office and several of his supporters claimed our radio station was part of a targeted smear campaign created by Amazon, which it obviously was not. Despite the negative reaction from Trump’s followers, the publicity only amplified our marketing efforts and resulted in a top trending topic on Twitter.