Role

• Brand Partnership Strategy

Our Work

We facilitated a multi-year partnership between Xfinity and Unrivaled Basketball that delivered smarter access, deeper engagement, and unforgettable activations such as the league’s first ever tour stop in Philly and player free throw challenge, which awarded a winning player with a cash prize.

This marked Xfinity’s first league-wide partnership in women’s sports, reinforcing the brand’s leadership across Internet, mobile, and entertainment and its commitment to shaping the future of the fan experience.

Highlights

• All-time attendance record for a professional basketball game — men’s or women’s — at Xfinity Mobile Arena. (Previous record: 21,305 set by the Philadelphia 76ers vs. Chicago Bulls on April 17, 1998, Michael Jordan’s last game as a Bull in the city.)

• All-time attendance record for any event in Xfinity Mobile Arena history, including concerts. (Previous record: 21,424 set by The Backstreet Boys ‘Into the Millennium’ Tour on September 29, 1999.)